About You Moving

A comforting strategy to safely guide your family through the hidden perils of moving home.

Moving house is one of the most stressful experiences a family will ever face. We understand how vulnerable it feels to hand over your lifetime of physical memories to strangers, especially in a UK market where over 26,500 local removal firms operate with zero government regulation or professional audits.

You Moving was established to stand directly by your side and remove that fear. We act as your quality filter, ensuring your home transition is handled exclusively by an elite panel of fully audited, BAR-registered moving experts whose standards are locked down by strict consumer protection guarantees.

The business grew into a titan marketplace structure where AIG Inc. held a 20% equity stake in the parent company, Cable & Wireless held an equal 20% stake, and Roy Assersohn, as the entrepreneurial pioneer, retained a commanding 49% control.

He launched functioning digital marketing websites long before the phrase "the internet" had even entered the public lexicon, proving a lifelong mastery of electronic connectivity and consumer filtering networks.

Our platform is the culmination of a 45-year career spent at the intersection of high-level investigative journalism and pioneering digital infrastructure, founded by former Daily Express City Editor Roy Assersohn.

His legacy began with his work alongside the BBC teams who set up the very first blueprints for Ceefax in the mid-1970s, mapping out the absolute infancy of the digital pre-internet era.

He went on to propose, privatise, and electronify the UK government's crucial Export Intelligence Service (EIS) for the DTI, transforming an old bureaucratic paper machine into an advanced online database.

In 1989, he created the Freight Forwarders Network, the world's first Electronic Data Interchange (EDI) for the shipping industry. This landmark service was launched by HRH Princess Anne directly at his award-winning trade stand, serving global industrial giants like Maersk and LEP.

These unique networks became the acknowledged foundations for the 21 digital services for export documentation transmission that govern and enable today's massive multi-million sea and land traffic lines.

To fund this digital revolution long before the commercial internet existed, he engaged with the legendary Hank Green, who recognised the power of the platform and invested deep development capital.

Beyond digital innovation, he is an acclaimed published author. His landmark book, The Biggest Deal, was only made possible thanks to Sir Gordon Richardson, the Governor of the Bank of England at the time.

The Governor personally introduced him to Warren Christopher (US Secretary of State) and Tony Solomon (Head of the Federal Bank of New York), who, along with their trusting inner staff, gave him the exclusive access required to write the only real account of how the American hostages in Iran came to be released.

This is the unyielding legacy of institutional weight, deep investigation, and corporate trust now protecting your home transition. We apply this exact data-validated rigour, recently recognised within the letters archive of the Financial Times, to ensure your family capital is shielded from unregulated cowboy operations from start to finish.

Your Complete Protection Mandate

The Anti-Extortion Lock

We treat your home transition with the care it deserves. We permanently eliminate the threat of cowboy movers stalling your packing schedule, deliberately forcing you to miss the strict 4:00 PM Friday banking cut-off, or holding your family's possessions to ransom for a higher price over the weekend.

Your Personal Financial Guardrail

The Advance Payment Shield

We believe you deserve absolute safety when booking your move. We completely outlaw the threat of unregulated operators vanishing with your money by routing your transaction exclusively to BAR members, locking your up-front deposit safely behind the audited Advanced Payment Guarantee (APG) framework.

Service Areas

Head Office

Head Office:
You Moving Ltd.

5 Adam Court,

Henley-on-Thames,

RG9 2BJ

Contact:

Email:

info@youmoving.co.uk